Greg E. Lindberg

From the Desk of Greg E. Lindberg

Why you should face the facts

The leader in the room is the person closest to reality, the person who doesn’t rely on hope as a strategy. We must accept the negative facts in our reality before we can deal with them. Twenty years ago, everyone subscribed to print magazines and newsletters. The industry was bullish on print even as circulation […]

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Eliminate titles and bureaucracy, and focus on results

What do we focus on? Results. In a results-driven company, people don’t have time to worry about status and titles because they’re too busy driving toward their goals. In many organizations, titles are on every door: Titles are what everyone knows. In a results-driven organization, titles are obscure. Every leader in your organization should know […]

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The folding table culture

In the early days of our company, we bought folding tables and chairs for everyone. When it became clear that the uncomfortable folding chairs were affecting company morale, we bought a truckful of comfortable chairs that had been discarded by a big IT company because they were hideous. Everyone was happy. Eventually, we decided to […]

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Failure is your friend

“Credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes up short again and again, because there is not effort without error or shortcoming.” — Teddy Roosevelt All great leaders have failed … more than once. Winston […]

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Why a contrarian, decentralized model works

Central planning doesn’t work. So why are thousands of companies still using it? It’s the natural way for a business to grow, with each layer of the company continually added to the bottom of the pyramid. The fallacy is that one person at the top, typically the Founder or CEO, has all the answers. Unfortunately, […]

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